Wednesday, 23 January 2013 17:11

Barrett-Jackson Launches New Auction at Hot August Nights in Reno, Nevada

Written by  Auction News

Barrett-Jackson has announced a groundbreaking partnership with Hot August Nights that brings the auction house to the base of the Sierra Nevadas to join the world’s premiere classic car and nostalgia festival. The inaugural Hot August Nights Auction Presented by Barrett-Jackson will take place in Reno, Nevada, August 8-10, 2013. This event marks a historic partnership between two of the most recognized names in the classic and collector car industry.

The new partnership between Barrett-Jackson and Hot August Nights will offer fans and customers of both the classic car event and collector car auctions a weeklong opportunity to celebrate and revel in some of the most recognizable and historic automobiles in the world. Not only will buyers be able to bid on and purchase from Barrett-Jackson’s famous selection of collector cars, but now they can take them right from the auction block to the streets of Reno  to participate in one of Hot August Nights’ famous cruises or show-n-shines.

“The only missing piece in Hot August Nights’ successful puzzle was a Barrett-Jackson Auction,” said Craig Jackson, Chairman and CEO of Barrett-Jackson. “Our collectors in Canada, Seattle, San Francisco and the Silicon Valley have been asking — for decades — for an auction in their region. The partnership with Hot August Nights provides the perfect atmosphere of automotive passion to make that happen.”

Hot August Nights Reno Tahoe came as an opportunity for Barrett-Jackson and signifies the next evolution in its series of collector car auctions around the U.S. The auction quickly outgrew the Orange County Fairgrounds, expanding beyond both the site and the tent that the company had to bring in. In a move that will further improve its organization, Barrett-Jackson selected Hot August Nights to serve its buyers in California, the Pacific Northwest and the Southwest, as well as the audience that already attends the Reno Tahoe event.

“Orange County has been good to Barrett-Jackson and Southern California will remain an important market for us,” said Steve Davis, president of Barrett-Jackson. “Though it is time to expand our physical footprint, we do value our partnership with the City of Costa Mesa and the OC Fair and Event Center.”

This isn’t the first time that Barrett-Jackson has had to evolve in order to meet growth demands. From 2001 to 2004, Barrett-Jackson held a Southern California auction at the Petersen Automotive Museum and then due to popular demand returned to Southern California with the Orange County Auction in 2010.

Now in its 27th year, Hot August Nights combines the classic cars and classic sounds of the '50s, '60s and '70s in one of the world’s largest events dedicated to “celebrating America’s love affair with cars and rock ‘n’ roll.” The event draws hundreds of thousands of visitors each year to northern Nevada, providing them the opportunity to participate in organized cruises, drag races, show-n-shines, concerts and more.

The move is also a great way to extend car culture and convenience to Barrett-Jackson fans and bidders attending the auction at Hot August Nights. This allows them to easily proceed into the various automotive activities that follow in Monterey, surrounding the world-renowned Pebble Beach Concours d' Elegance.

“Since 1986, Hot August Nights has evolved into one of the most celebrated classic car entertainment experiences in the world and has become synonymous with the Reno Tahoe community,” said Tony Marini, executive director of Hot August Nights. “Over the past two years we’ve had the opportunity to work with some of the businesses and companies we admire most in the automobile industry to take this event to the next level. Bringing Barrett-Jackson and its loyal fan base to Hot August Nights creates a long-term partnership that will further establish both brands as the leaders in their respected fields.”

Hot August Nights Auction Presented by Barrett Jackson will be held August 8-10, 2013, at the Reno-Sparks Convention Center. Consignments are being accepted now and tickets will be available in Spring 2013.

“Hot August Nights has firmly entrenched itself in the community fabric of northern Nevada exposing our region to fans from all over the world,” said Reno Mayor Bob Cashell, who also serves on the board of directors for Hot August Nights. “To bring a highly reputable name like Barrett-Jackson to our community further establishes Hot August Nights and Reno Tahoe as a top destination for car enthusiasts and leisure travelers alike. “

For more information about Barrett-Jackson and to purchase tickets to the event, visit www.barrett-jackson.com or call (480) 421-6694. For more information on Hot August Nights and to register for the event, visit www.hotaugustnights.net or call (775) 356-1956.

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