Tuesday, 17 December 2013 10:27

Barrett-Jackson and FOX Sports Announce Cross-Network Expansion

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FOX Sports has expanded its viewership reach for Barrett-Jackson's Scottsdale auction to include five channels within the FOX family of networks. In total, there will be 36 hours and six consecutive days of live, high-definition auction coverage, starting with FOX Sports 2 on Tuesday, Jan. 14 at 7 PM ET (5:00 PM MT). The Barrett-Jackson and FOX partnership and expanded coverage are highlighted by the event’s first-ever appearance on FOX, starting Saturday, Jan. 18 at 3:00 PM ET (1:00 PM MT).

Barrett-Jackson’s 43rd annual Scottsdale auction – held Jan. 12-19, 2014 – will be seen on channels including FOX, the FOX Business Network, FOX Sports 1, FOX Sports 2 and the National Geographic Channel.

“Thanks to our partnership with FOX, Barrett-Jackson’s 2014 Scottsdale auction will be available to tens of millions of new viewers, as our legendary auction expands to an event carried live on nationally broadcast television across the larger platform of the FOX network,” said Craig Jackson, Chairman and CEO of Barrett-Jackson. “Our 2014 Scottsdale auction is shaping up to be our biggest event yet and we’re excited to share this lifestyle experience with new viewers and die-hard enthusiasts. The collector car industry is evolving and we’re proud to be part of it.”

Barrett-Jackson's collector car auction will be televised to the largest television audience in collector car auction history. It provides the auction company an opportunity to both reach the already dedicated automotive enthusiast and to introduce its high-energy presentation and collector car lifestyle to a broad new audience.

Executive Producer Rick Miner talked about the auction, and what viewers can expect.

“FOX continues to grow and expand the viewership reach for our Barrett-Jackson programming, including the auction’s first-ever appearance on FOX and the addition of the FOX Business Network to our regular coverage hours – it doesn’t get any better than that,” Miner said. “During our FOX coverage, a series of incredible American muscle cars are set to cross the Barrett-Jackson auction block, immediately followed by ‘Super Saturday’ on the National Geographic Channel, which includes the prestigious Salon Collection, an exclusive collection of rare cars. It will be a great showcase for the hobby.”

2014 BARRETT-JACKSON SCOTTSDALE COVERAGE (Subject to Change):

DATE NETWORK EASTERN MOUNTAIN
Tuesday, Jan. 14 FOX Sports 2 7:00 – 9:00 PM 5:00 – 7:00 PM
Tuesday, Jan. 14 FOX Business Network 9:00 – 11:00 PM 7:00 – 9:00 PM
Wednesday, Jan. 15 FOX Sports 2 7:00 – 9:00 PM 5:00 – 7:00 PM
Wednesday, Jan. 15 FOX Business Network 9:00 – 11:00 PM 7:00 – 9:00 PM
Thursday, Jan. 16 FOX Sports 2 7:00 – 9:00 PM 5:00 – 7:00 PM
Thursday, Jan. 16 FOX Business Network 9:00 – 11:00 PM 7:00 – 9:00 PM
Friday, Jan. 17 FOX Sports 1 2:00 – 9:00 PM 12:00 – 7:00 PM
Friday, Jan. 17 FOX Business Network 9:00 PM – 12:00 AM 7:00 – 10:00 PM
Saturday, Jan. 18 FOX 3:00 PM – 5:00 PM 1:00 – 3:00 PM
Saturday, Jan. 18 National Geographic Channel 5:00 PM – 12:00 AM 3:00 – 10:00 PM
Sunday, Jan. 19 FOX Sports 2 2:00 PM – 5:00 PM 12:00 – 3:00 PM
Sunday, Jan. 19 FOX Sports 1 5:00 PM – 7:00 PM 3:00 – 5:00 PM
To preview this year’s auction, FOX Sports 1 presents a special SCOTTSDALE 2014 PREVIEW SHOW premiering Thursday, Dec. 19 at 8:00 PM ET (6:00 PM MT). This show takes a look at many of the headlining vehicles crossing the block this January and shares their background stories.

THE SCOTTSDALE 2014 PREVIEW SHOW (Subject to Change):

DATE NETWORK EASTERN MOUNTAIN
Thursday, Dec. 19* FOX Sports 1 8:00 – 9:00 PM 6:00 – 7:00 PM
Wednesday, Dec. 25 FOX Sports 2 10:00 – 11:00 PM 8:00 – 9:00 PM
Thursday, Dec. 26 FOX Sports 1 2:00 – 3:00 PM 12:00 – 1:00 PM
*Denotes Premiere

In addition, premiering Dec. 25 at 5:00 PM ET (3:00 PM MT), FOX Sports 2 presents a real taste of the auction as it relives the best moments, stories and sales in the BEST OF SCOTTSDALE 2013.

BEST OF SCOTTSDALE 2013 (Subject to Change):

DATE NETWORK EASTERN MOUNTAIN
Wednesday, Dec. 25 FOX Sports 2 5:00 – 10:00 PM 3:00 – 8:00 PM
For more information about Barrett-Jackson, visit http://www.barrett-jackson.com

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