1973 Ford F-100 pickup
Sold at $41,250
Mecum Auctions, Indianapolis, IN, May 17, 2019, Lot F111
To highlight just how large the discrepancy is, a search for sold, 1970s Ford pickups in the ACC Premium Database shows our subject F-100 tied for the top spot with a 1976 model that was offered in 2014, and both of them sold for $41,250. That same search for Chevy trucks gives me 89 examples that sold for more than $41k. What gives?
This top-selling Ford F-100 is no half-hearted project thrown together in three weeks. It’s been through a frame-off restoration and built-up with many go-fast parts — most notably a 460 V8 bored .030 over with flat-top pistons, a hot roller cam, headers and a three-inch exhaust system. Will it get up and move? Hell yes. To match the badass drivetrain, this pickup now wears a menacing black paint job with oversized wheels, custom bench seat, updated stereo and much more. All the work done looks good — someone spent some serious money here.
Why similarly or sometimes lesser built GM trucks bring more money will keep being a trend. Maybe it is the sheer number of trucks GM produced, a preference for their styling or part of a fad for any pickup with a Bowtie on it. No matter the reasoning, the longer these crazy prices last, the better chance Ford truck owners have in getting in on the action.
The ‘ol Ford trucks might never reach the $90k of the top-selling Chevys, but more selling in this $40k to $50k area wouldn’t be much of a surprise. This F-100 is proof that there are FoMoCo fans willing to pay up for a street pickup. — Chad Taylor