A+E Networks and Barrett-Jackson announced today a programming agreement for Barrett-Jackson Live which will air on FYI and HISTORY beginning with the 18th Annual Barrett-Jackson Palm Beach Auction, April 16-18, 2020.
Set to debut as part of the networks’ Drive Block, Barrett-Jackson Live will offer live programming as well as premieres, short-form and original Barrett-Jackson specials. The programming will air across weekend dayparts on HISTORY and primetime on FYI, as well as non-linear platforms. The content on FYI and HISTORY will be unique compared to other programming for each channel. Barrett-Jackson Live will be distributed globally by A+E International.
“We are honored and excited to feature Barrett-Jackson Live in our popular branded programming block, Drive, on HISTORY and FYI,” said Jim Hoffman, EVP Program Partnerships & Strategic Initiatives. “The highly-promotable live event series has proven to attract automotive enthusiasts across the globe and brings to the Drive block a diversity of content that is certain to thrill our passionate car-enthusiast audiences.”
Barrett-Jackson, the World’s Greatest Collector Car Auctions, offers thousands of the world’s most sought-after, unique and valuable vehicles to cross the auction block at four annual events: Scottsdale, Arizona (January 2021), Palm Beach, Florida (April 16-18, 2020); Mohegan Sun, Connecticut (June 24-27, 2020); and Las Vegas, Nevada (September 10-12, 2020).
“I’ve always been passionate about sharing the excitement of our auctions with enthusiasts,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “In 1996, we revolutionized our hobby as the first company to broadcast collector car auctions into living rooms across the country. Our new agreement with A+E Networks is a wonderful next step in the evolution of our vision to give enthusiasts a front-row seat to our four exciting auctions throughout the year.”
A+E Networks’ three branded programming blocks, Home.Made., Drive, and Outdoors, feature content that draws upon a viewer’s lifestyle obsessions and aspirations. The success of the enthusiast brands is driven by creating a unique viewer experience using a mix of long- and short-form content, airing across weekend dayparts and primetime, as well as non-linear platforms.
Enthusiasts without access to FYI and HISTORY channels are encouraged to subscribe through their current programming provider for coverage of Barrett-Jackson’s four annual auctions. For those seeking an immersive, online viewing experience, all of the Barrett-Jackson Auctions are also available to stream online at www.Barrett-Jackson.com and features all the cars all the time.